Motorola Vet Joins ThinOPTICS As New CEO

ThinOPTICS, the line of best in class, keenly composed stemless perusing glasses that turned the classification on its head when it propelled in 2014, is satisfied to welcome its new CEO, David Westendorf, to the group. With over 25 years of involvement in promoting, item advancement and general administration at probably the most conspicuous organizations of the tech age, Westendorf will loan his business sharpness and demonstrated development methodologies to his new position at ThinOPTICS.

With his attention set on the proceeded with development of ThinOPTICS, Mr. Westendorf will loan his mastery to the organization that advanced from a Silicon Valley startup to the universally perceived brand that is reclassifying the once-stale perusing glasses class. Most quickly, ThinOPTICS arrangements to keep taking off new craftsman enlivened plans for their perusing glasses that are generally the span of two Mastercards and the minimized, advantageous cases that hold them. Mr. Westendorf will strategize with the ThinOPTICS group to keep on expanding upon and additionally build up its image story, easy to understand web based business webpage, quality associations, to a great degree enthusiastic Facebook taking after and mindful client mind group.

A southern California local, Mr. Westendorf got his begin dealing with the publicizing efforts for brands like Infiniti and Nissan at Chiat/Day in Los Angeles. From that point, he moved to Sprint’s corporate group and propelled the principal remote markets, including their first-historically speaking brand crusade, “It Doesn’t Get Any Clearer.” Mr. Westendorf then turned his consideration regarding the energizing universe of new companies, chipping away at the extension of Ofoto’s worldwide associations and expanded the organization’s income from $4 million to $44 million in two years. At the point when Ofoto was procured by Kodak, Mr. Westendorf drove item advertising and business improvement at the world’s biggest biosensor innovation organization, NeuroSky, which was granted as one of TIME Magazine’s “100 Best Creations of 2011.” With another preference for tech, Mr. Westendorf moved toward becoming Leader of Jaybird, the organization that built up the top of the line Bluetooth earphones over $99, and multiplied its incomes, making it an alluring securing for Logitech. Most as of late, Mr. Westendorf headed up Google/Motorola’s Friend Items division as President, where he dealt with their $240 million worldwide business.

“ThinOPTICS has seen unbridled energy for its item from clients in a way that I have not seen before,” said Westendorf. “I see an enormous chance to raise and energize that reaction while we proceed to develop and develop our item offering for people who are burnt out on pondering where they cleared out their perusing glasses.”

For more data on ThinOPTICS, please visit http://www.thinoptics.com, or take after alongside the brand on Facebook.com/ThinOPTICS.

ThinOPTICS entered the market in 2014 and was propelled by an enthusiastic group who trusts that perusing glasses clients ought to have the capacity to get to their glasses at any given time. After 200 models and innumerable trials, the ThinOPTICS group made the “stick anyplace, go all over the place” perusing glasses that are as thin as two charge cards, weigh not as much as a nickel and can append to telephones simply as they can be slipped into a wallet, satchel or pockets. ThinOPTICS can be acquired in four qualities: Low Range (+1.00D and +1.50D), Mid Range (+2.00D) and High Range (+2.50D). The organization, which transported its one-millionth match of glasses in 2016, right now offers cases for Apple and Samsung telephones, and additionally in an All inclusive Case and Keychain case. They can be obtained on the organization’s site and Amazon, and are likewise accessible at Walmart Optical, Target, Safeway and more than 1,000 Free Forte Retailers over the U.S. ThinOPTICS was named “Best in Class – Famous Plan” by Inc., “Best of CES 2015” by PC World and has been included on CBS News Sunday Morning, Yippee! Tech, FOX News, Genuine Basic, Refinery29 and that’s just the beginning. For extra data on ThinOPTICS, please visit http://www.thinoptics.com.

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